A small business can be known to AI systems in a market without being recommended there. For exporters, this column argues, generative engine optimisation should start before they set up abroad.
This opinion piece argues that the fascination with AI stems less from its promises than from the trauma of having missed the internet revolution, leading people to panic early rather than understand late.
This opinion piece argues that even if AI is a major economic revolution, that does not justify any price. Investors who ignore valuation risk are the real danger, the author says.
This column says customer service is moving toward orchestrators that coordinate small AI agents and agent-to-agent exchanges to handle customer requests.
This column explains how actionable AI can help logistics companies spot and resolve operational bottlenecks faster.
This column argues that customers will increasingly ask an AI where to shop instead of searching for a store on Google. That shift pushes local visibility toward a recommendation model.