This column argues that customers will increasingly ask an AI where to shop instead of searching for a store on Google. That shift pushes local visibility toward a recommendation model.
A page that looks convincing in a preview can hide a broken link or content swapped by JavaScript. This column argues that sites built with AI should be delivered on the basis of verifiable results.
This column explains how actionable AI can help logistics companies spot and resolve operational bottlenecks faster.
With Google's AI mode, WhatsApp and RCS replacing SMS, this column argues that digital is turning conversational. Retailers should adopt a 'Conversations First' mindset, as they once did with mobile.
Software can already collect invoices, read them and match them to payments, and AI is extending what it can do. Business owners hope to spend less time on paperwork while accounting firms aim to produce accounts more efficiently, though results depend on the service chosen.
Subscribers to the Google AI Plus plan will lose access to Pro models next month. Getting an equivalent model will cost four times as much.