Ethical search engine Ecosia has dropped Mistral AI after only five months. Overloaded servers, a price war and a surprising environmental rationale are cited, a reversal that raises questions about European tech sovereignty.
AI sends brands more qualified local traffic, and strategies built on classic SEO deliver strong results, according to four practitioners. Despite its volatility, the channel requires a solid local presence.
With Google's AI mode, WhatsApp and RCS replacing SMS, this column argues that digital is turning conversational. Retailers should adopt a 'Conversations First' mindset, as they once did with mobile.
This column explains how actionable AI can help logistics companies spot and resolve operational bottlenecks faster.
This opinion piece argues that even if AI is a major economic revolution, that does not justify any price. Investors who ignore valuation risk are the real danger, the author says.
A small business can be known to AI systems in a market without being recommended there. For exporters, this column argues, generative engine optimisation should start before they set up abroad.