The AI battle in retail will be won behind the scenes
A JDN column argues that AI is becoming a new operational layer of retail, much as the point of sale became its transactional layer.
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Which mistake are you prepared to sign off on?
A JDN column notes that every AI system can be wrong, and that no comparison chart will tell you which one will fail on the answer that matters.
AI's efficiency era puts data back at the heart of value creation
For companies, the challenge is no longer picking the best-performing AI model but using it efficiently to deliver concrete, measurable results, according to a JDN column.
AI won't kill marketing, it will kill marketing without ideas
Producing content has never been easier, which makes standing out harder. The column argues the difference will come less from tools than from ideas.
AI in estate agencies: the appetite is there, the change is not yet
A quarter of French real estate companies with ten or more employees already use AI. In agencies, though, the tools are arriving faster than working methods are changing, and the obstacle is not technical.
When the customer's AI negotiates with the company's AI
When customers' AI agents start negotiating with companies' agents, the question will not be whether they can, the column argues, but how much they are allowed to decide.