AI won't kill marketing, it will kill marketing without ideas
Producing content has never been easier, which makes standing out harder. The column argues the difference will come less from tools than from ideas.
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When the customer's AI negotiates with the company's AI
When customers' AI agents start negotiating with companies' agents, the question will not be whether they can, the column argues, but how much they are allowed to decide.
Which mistake are you prepared to sign off on?
A JDN column notes that every AI system can be wrong, and that no comparison chart will tell you which one will fail on the answer that matters.
AI agents: why per-user chargeback no longer works
A JDN column warns that if IT departments are the ones paying for AI agents, companies have a return-on-investment problem they have not yet noticed.
The AI battle in retail will be won behind the scenes
A JDN column argues that AI is becoming a new operational layer of retail, much as the point of sale became its transactional layer.
AI's efficiency era puts data back at the heart of value creation
For companies, the challenge is no longer picking the best-performing AI model but using it efficiently to deliver concrete, measurable results, according to a JDN column.