Are we (really) seeing the first signs of an AI crash?
Debt issued by AI infrastructure providers and neoclouds is losing investors' confidence. They doubt future revenue from the technology can pay back such enormous spending.
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AI visibility: why two identical tests don't give the same result
Run the same AI visibility test two minutes apart and it returns different brand names. For an agency, a figure given without its margin of error therefore proves no progress.
AI agents: why per-user chargeback no longer works
A JDN column warns that if IT departments are the ones paying for AI agents, companies have a return-on-investment problem they have not yet noticed.
When the customer's AI negotiates with the company's AI
When customers' AI agents start negotiating with companies' agents, the question will not be whether they can, the column argues, but how much they are allowed to decide.
AI won't kill marketing, it will kill marketing without ideas
Producing content has never been easier, which makes standing out harder. The column argues the difference will come less from tools than from ideas.
Which mistake are you prepared to sign off on?
A JDN column notes that every AI system can be wrong, and that no comparison chart will tell you which one will fail on the answer that matters.