Media worry about falling audiences as AI use grows
A drop in visits to news sites in September has heightened publishers’ concerns about the rise of AI, particularly Google’s AI Overviews in search.
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French news sites lose nearly a quarter of their traffic, with Google under scrutiny
An analysis by The Media Leader of ACPM data shows the websites of 40 French news brands lost 22.9% of their visits in a year. The drop follows the rollout of Google’s AI summaries, although no direct link has been established.