Tests run by the agency Webloom for eight advertisers suggest ChatGPT ads currently build brand awareness but do not pay for themselves. The campaign reports also appear skewed.
OpenAI, Anthropic and others keep shipping ever more capable models, while users are criticizing the latest versions of Google's Gemini. Clubic describes Gemini as the laggard of the three leading US AI assistants.
AI can help agency managers spot stalled files, prepare decisions and track follow-up actions, the author argues. The approach relies on reliable data and human sign-off.
Tiffany Sloane gained 375,000 followers in a few weeks as a stand-up comedian, but she does not exist. The AI-generated character reuses routines by real comedians, down to copying their outfits.
Epic Games released a preview of its refreshed PC launcher, which it says is much faster and now supports Linux. The company, which has been pushing AI-assisted development, says the new version was vibe coded.
Meta has extended its Private Processing system to its AI glasses so that AI tasks and persistent user context can be handled in the cloud with stronger privacy. It relies on confidential virtual machines, trusted execution environments, remote attestation, anonymous credentials and OHTTP routing.