The author argues that AI could finally make it realistic to move away from business software vendors, though migrations remain hard. The ability to rebuild such software should count as a criterion of digital sovereignty.
According to ACPM, two months after Google's AI summaries arrived in France, news websites have lost nearly a quarter of their visits over a year, while their apps lost far less. The author argues that being cited by an AI is no longer enough.
AI engines no longer rank pages; they cite credible third-party sources, including the press. The author concludes that generative engine optimization is also a public relations job.
In Paris on 13 October, Nvidia's CEO announced investments in Doctolib, Genesis AI, Pigment and Entalpic before continuing his European tour. FrenchWeb places the trip within a global strategy, from Riyadh to Seoul, that combines industrial diplomacy, financing and sales by offering states the means to build their own AI.
In a column for Le Monde, Isabelle Chaperon argues that turning to AI looks unavoidable in a video game industry squeezed by costs. She asks how far studios can go without losing their creative soul.
Prisma Media isolated its search traffic and corrected for seasonal effects to confirm the declines linked to Google's AI Overviews. The publisher expects the losses to grow if Google brings AI summaries to Discover in France.